Unfortunatly it does apply to toys. This is across the board including luxury sales and SUVs....the market is very bad.
Spent the morning talking to dealership GMs at 5 different major lots. From Ford to Mercedes I was told they have a 120 day supply or more of every model even the "best sellers" at current sales. Dealers want a 60 day supply maximum. I was told at both a Nissan and BMW dealer it is so bad they had to freeze shipment of any new models and go rent additional storage space because the new cars were taking up space for service, meaning they couldn't take in new cars for repair. Which is where the profit is even when sales are good. These are not small places, these a nationally owned multi-line dealers in the LA market where getting extra real estate is VERY expensive.
At the BMW dealer he told me they contacted BMW and asked for LESS new Z4s (the BMW Supra) on thier allotment. They expect the car will increase showroom traffic only. Very pessimistic and scary comming from a dealership general manager when talking about a well publicized new vehicle launch. If other dealers feel the same BMW has a serious problem.
I've seen the thing with kids now not getting a lic or being interested in cars. Most of the ones I have really been able to talk to, it comes down to being (in thier heads) completely out of reach. Like why I could care less about the new hot actress or whoever...I'm not ever going to date her...if she meets me she'll just think I'm old and creepy....so, dont care.
Young people arent stupid they can see that they will probably have a job earning maybe 30-40k a year "doing good". With rent at 2k a month or more, $100 cell phone, 75 for internet, plus, plus, plus,...making a $500 payment on a nice car is unrealistic. IMO the reason kids spend so much time staring at screens is because after work/school there is nothing else they can afford to do. Including visit friends in person, going outside always winds up costing money.
More so the next generation doesnt like compromise. So the classic, just buy a POS till you can get better doesn't work for them. For better or worse 20somethings today dont spend money on things they dont enjoy and aspire to. They do without instead. They do without cars cause they are not worth the money being asked for the most part.
Example from my family.
28 year old nephew is a car nut like me. He drove hand me downs till he could afford an A3. Got in an accident and totalled the car recently. Insurance paid it off but that is it. Did he get a new car? He went and looked at Mazdas and Nissans, Ford, Subaru, everything...thought they were all cheap and sloppy feeling. Liked Alfa alot but also wants to have a house before he dies. Decided he would rather put more into saving for a house and have some extra money to eat out at nicer places then pay what is being asked for "half-assed engineering with stupid kiddie iPads glued onto a dash and bs apps (his words)." To him the basic car felt like junk, leather and subwoofers dont make it drive nicer they just distract from that, and $30,000 is too much to pay for distractions. The $40k plus for an Alfa is just too much period for him.
That is typical now.
Ev's are not going to help this. The industry is shooting itself in the foot and dealerships agree. They dont want an EV, they want an affordable (under $25K), well engineered, entertaining to drive, attractivly designed vehicle to sell, but no one is making one.
Gonna get darker till that changes.
Especially since it isn't just kids looking at inexpensive cars. Most of my friends and family are not buying new cars regardless of age or income. They all say the new ones are too expensive, and they like what they already have better than the new models. I know a few people who want Alfa's but they are waiting till I've put 50k on to see my experience. Life is too expensive, even making mid 6 figures, spending more than $30 thousand on one thing is a big commitment to not really be that happy.
Get an affodable car that can accelerate with some authority, be fun, comfortable to sit in, and fit 4 adults, convince people it will be reliable...bet it turns around in a couple years. Toyota almost did it with Scion till people figured out other than the FRS, they drove like crap and none of them had any power....
Last edited by ALFAOFFROAD; 06-02-2019 at 07:49 PM.