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2018 Stelvio Base 20" yellow calipers
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Depends on the objective- building an emotional brand is a process and a certain psychology requires nurture creating an aura and emotion a specific demographic will identify with. Fascinating stuff to me- consumer motivation and branding.

Like it or not cars are fashion + every 'buy' decision is emotive.
 

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Lots of ads in different magazines. Male and female.
 
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