Alfa Advertising

Seems like last Summer the Stelvio commercials aired much more frequently. The commercial is why I researched the Stelvio in the first place.

Now I rarely, or never, see any commercials.

LC_LC said:

They last few days I have seen the Alfa commercial showing the Stelvio and the Giulia on ice. About time Alfa started doing something to spark interest.

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In the US, Alfa's national budget has been focused much on on-line media, AutoWeek and New Atlas' web site are places that I frequently see Alfa links. National TV spots include IndyCar and ESPN. FCA's policy is to allow its regions flexibility in allocating their advertising budgets. For example, late last year in the Denver media market, there were numerous Alfa commercials, including co-ops with local dealers.

I noticed Alfa commercials on cable channels. FX & ESPN in particular. I’ve seen 2 so far one with Stelvio & Giulia on ice and another when the guy raps about Stelvio (a bit amature if u ask me) but catchy. They began showing them more frequently lately because I never heard about Stelvio until I leased it and only then noticed it on TV.

saw it on tv yesterday too, cool commercial, Mercedes has got a similar commerical out now.

LC_LC said:

They last few days I have seen the Alfa commercial showing the Stelvio and the Giulia on ice. About time Alfa started doing something to spark interest.

Click to expand...

They used to do billboards around SoCal but now they are all gone. :sad

We saw one on Fox News. The best, most efficient effective advertisement is word-of-mouth referrals and awareness. A specific demographic is who is ogling our vehicles- that market. COTY and awards set the stage for you and I getting out there to introduce something new and enjoying our vehicles. Enjoy the drive!