I’m not sure who’s in charge of Alfa’s US advertising, but it sure isn’t going to entice many buyers. The Stelvio is a driver’s car, but it seems like they are aiming their ads at metrosexual hot yoga instructors. I like Alfas, which is why I bought a new Stelvio, but the repetition ad nauseum of the same banal type of advertising for the Gulia really put me off. Wise up Marchionne! Hire the agency that does the Jaguar advertising.