On websites of dealers in my area, I'm seeing everything from new 2024's with the MSRP noted (the dealer closest to me, not sure what discount they will actually provide) to a dealer 40 miles away noting $7,500 off all 2024's ($6,000 "dealer discount + "$1,500 factory incentive"). Curious what other folks are seeing their local dealers offer new 2024's for and how much of a discount is being achieved at purchase?
What kind of discounts are you seeing / getting on new 2024 Stelvios?
User2588
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The point is that Alfa is suffering from its connection to Chrysler. They’ve been fined for pushing too much stock on their dealers, leading to discounts. Companies should stand their ground and promote the product rather than becoming simply price competitive. In the U.K. my Stelvio is one of 30 or so Competizione. Pile em high and you devalue the product and it’s difficult to recover. Look at this sad thread for a start.
Don't forget, Alfa already lowered the prices of the Stelvio for 2023 in North America .... how much of an impact did that have?
Lowering prices is NOT the solution.
If the potential customer aren't aware of the brand or if they have a negative perception of reliability, a lower price will not create sales.
The Stelvio and Giulia were designed by an engineering team straight out of Ferrari for goodness sake. They are both considered some of the best looking products in the market. But the market doesn't know about Alfa, and most people still remember the old stories of Alfa's falling apart from decades ago. We know that's not the case today.
Alfa needs to pump marketing dollars and create the best warranty program of any European premium brands.
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These cars unfortunately arent moving even with 20% discounts anymore and not bc its a bad product.
Lets not get cocky.
If Stellantis is serious about keeping Alfa around (... are not), they better get to work.
I dont have any faith the new Stelvio is going to be anything to write home about, dealers are closing left and right. Service, surprisingly, is getting worse with every interaction.
Lmao at the concept that as a customer i should be worried about a corporations coffers when purchasing a product. Thats silly.
Lets not get cocky.
If Stellantis is serious about keeping Alfa around (... are not), they better get to work.
I dont have any faith the new Stelvio is going to be anything to write home about, dealers are closing left and right. Service, surprisingly, is getting worse with every interaction.
Lmao at the concept that as a customer i should be worried about a corporations coffers when purchasing a product. Thats silly.
If the corporation does not update the products then the only means to compete is on price. This means the coffers do not get filled enough to update the product so that the buyers replace their car with another of the same. It’s not about the customer being cocky or the customer worrying about the corporation and it’s silly to think it’s about you. It’s a spiral that involves the customer if they want to update their car and I did by buying a second Stelvio as it was sufficiently better than the previous Stelvio I had. The next one is not something I look forward to but I’ll take a look.
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I mean we cant get 'cocky' about pricing. Bmw, mercedes, audi, porche can sell their vehicle wo ridiculous discounts for a number of good reasons.
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I have a Model Y that's worth about as much as a Hotwheels.
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They raised prices in 2022, and then lowered them in 2023. Basically a wash. They are still over priced if buyers demand $6-10k off, as normal negotiations.
Sales are low, so there are big discounts. There's also a perceived risk of buying, so there is an expected discount.
There are a litany of issues at Alfa that lead to their poor sales. I just think that pricing the cars better (when we know $6k is an easy discount) would be more transparent and entice additional buyers (who think MSRP is the sales price, and can't afford $59k).
I reiterate - pricing is not the reason for slow sales, and dropping prices will not cure it.
It’ll reduce the equity current owners have in their cars to put towards replacing them with a new one. Porsche went through a time in the US market when sales were low for the 911 many years ago. They didn’t drop prices but they did increase allowances on trade-ins of 911s against new 911 purchases.
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If I had to drop 60k today, I'd be looking for a used 3.8 V8 Levante, or almost new QV, rather than a new Stelvio 2.0.
I’d buy two MX-5s.
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some people are hoarders..
besides until I have a 4 post lift in my garage, I'm short on room. Anyone want an oil burning A4 allroad, it's just #2 that burns the extra extra oil, the others burn the normal extra amount.
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It’s not helping. Lower prices can open up the brand to a new demographic.
There are a myriad of reasons that Alfa sells poorly. Price is part of it, but not the origin or the cure.
I’m hoping to go to the Strongsville dealer next week. Did you end up buying or no?
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Not to be repetitive but there is near zero brand awareness in North America, backed up by a weak product strategy and near zero model refresh. All this means move the metal with huge discounts placing advertising on the backs of local dealers. It’s a shitshow, non-strategy. Just read an article about the underinvestment in Alfa and Maserati that backs up the sales numbers. Stellantis is a wreck with lagging investments across all brands. heck, with 14 of em, it’s a fortune to keep them all successful especially with a cost cutter like Tavares.
I think they will sell off brands and mas/alfa are likely first. Who the hell wants Lancia? The same article above placed Cherry as the lead buyer. Chinese……. imagine them owning mas and having f1 race teams. This is most important to them and why they will outbid everyone. They need western brands and the Chinese government will fund the deal. My used/new mas Modena is freaking incredible. But tell me why a strategy for MAS that is supposed to compete with Ferrari should include the grecale? Alfaoffroad was right. Grecale is what stelvio should have been. instead of the cheap route of the toonale, they should have continued development of giulia and stelvio while prioritizing the expected 3 row suv for NA. With that product on the showroom floor, I bet stelvio and giulia sales increase as well just due to showroom traffic. Gotta get em in the store and asses in seats.
If Elkann would destroy the century + old Italian brands with a PSA merger, (remember, he sold 2 board seats for $2b giving him minority board control), f up jeep, destroy the wonderful niche that marchioni built for dodge, then why should we believe niche mas and Alfa would be safe?
Onto positive thoughts. Taking my stelvio for a long drive in the mountains of Tennessee. I can control that, not the future of the brand, lol.
www.theautopian.com
I think they will sell off brands and mas/alfa are likely first. Who the hell wants Lancia? The same article above placed Cherry as the lead buyer. Chinese……. imagine them owning mas and having f1 race teams. This is most important to them and why they will outbid everyone. They need western brands and the Chinese government will fund the deal. My used/new mas Modena is freaking incredible. But tell me why a strategy for MAS that is supposed to compete with Ferrari should include the grecale? Alfaoffroad was right. Grecale is what stelvio should have been. instead of the cheap route of the toonale, they should have continued development of giulia and stelvio while prioritizing the expected 3 row suv for NA. With that product on the showroom floor, I bet stelvio and giulia sales increase as well just due to showroom traffic. Gotta get em in the store and asses in seats.
If Elkann would destroy the century + old Italian brands with a PSA merger, (remember, he sold 2 board seats for $2b giving him minority board control), f up jeep, destroy the wonderful niche that marchioni built for dodge, then why should we believe niche mas and Alfa would be safe?
Onto positive thoughts. Taking my stelvio for a long drive in the mountains of Tennessee. I can control that, not the future of the brand, lol.
Rumors Abound That Maserati's Sale To Chinese Automaker Is Imminent - The Autopian
Ah, Stellantis. You’ve been having a right time of it, haven’t you? You’re a big company in charge of a whole flock of automakers, and just about none of them are doing great right now. Or even good, really. Maserati is one of those brands, and questions continue to swirl—will Stellantis cut it...
www.theautopian.com
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