On websites of dealers in my area, I'm seeing everything from new 2024's with the MSRP noted (the dealer closest to me, not sure what discount they will actually provide) to a dealer 40 miles away noting $7,500 off all 2024's ($6,000 "dealer discount + "$1,500 factory incentive"). Curious what other folks are seeing their local dealers offer new 2024's for and how much of a discount is being achieved at purchase?
What kind of discounts are you seeing / getting on new 2024 Stelvios?
User2588
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I share your sentiments, with the exception of it being ridiculous. The word id use is sacrilegious. Would break my heart. however, when you are a CEO of a failing company, or even underperforming vs peers, then anything is on the table. The valuable brands will yield the greatest return, and as noted, the Chinese need to expand beyond their own market and change their image so they will likely pay whatever it takes. anything is possible. I’m betting they might even outperform the idiots in the Stellantis asylum. Wouldn’t that be something…..
The lucrative Covid years market for cars that were affected by the lack of components and people earning money without having, in many cases, to travel to a workplace created a mini boom for the car industry. Dropping prices does very little for the car makers self worth in the eyes of the customers.
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Those are MY2023 QVs, so almost 2 years old. But, even a 2024 would have more discounting than an Audi or BMW.
Cars aren’t worth what the company thinks, it’s what the market demands. The market says Alfas are worth at least $6-10k less, and Stellantis/Dealers know this, so they are willing to offer deep discounts.
They need to meet that price and stop playing games. Offering massive discounts hurts resale too.
Cars aren’t worth what the company thinks, it’s what the market demands. The market says Alfas are worth at least $6-10k less, and Stellantis/Dealers know this, so they are willing to offer deep discounts.
They need to meet that price and stop playing games. Offering massive discounts hurts resale too.
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380 Posts
They aren’t overstock at Alfa in the US. Outside of a few higher volume dealers, most have less than 50 cars on the lot.
They could have 1 car on the lot, and it would still trade for $6-10k off MSRP. That is what it’s worth.
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What are the sales numbers in the UK and what kind of discount can be had?
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According to this data, in 2023 the UK registered only 1,546 Alfas vs 10,000 in the US. Both are terrible numbers. Italy sold 27,000.
So, clearly the UK does not appreciate CF driveshafts or aluminum either.
Alfa Romeo: 2023 registration data by country revealed
2023 has been a year full of successes for Alfa Romeo, which has increased sales in some of the main markets.
www.clubalfa.it
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That means about $4,500 off a Stelvio on average with Carwow, and they probably keep some additional discount for themselves.
UK buyers demand a discount as there is a risk, or a perception of reduced value as compared to Stellantis. The US is no different.
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We’re in a terrible market for all cars. The difference is that Stelvio has had big discounts for a long time. I got my ‘22 Giulia, custom ordered, with $6k off and that was considered an ok deal. Before the pandemic people were getting $10-12k off easily.
None of this is saying the product is bad, granted, there are compromises. It’s just a poorly run brand, with a lack of marketing, and counter measures to combat perceived reliability issues. There are 100 things going against Alfa, and driving dynamics and styling for it. That’s not a winning strategy outside of the Alfisti.
Automakers Thrived in the Pandemic. Many Are Now Struggling.
A few years ago, automakers were celebrating record profits as the pandemic created shortages of new cars, allowing them to raise prices. Now the hangover is setting in.
Nissan, the Japanese automaker, is laying off 9,000 employees. Volkswagen is considering closing factories in Germany for the first time. The chief executive of the U.S. and European automaker Stellantis, which owns Jeep, Peugeot, Fiat and other brands, quit after sales tumbled. Even luxury brands like BMW and Mercedes-Benz are struggling.
Each carmaker has its own problems, but there are some common threads. They include a tricky and expensive technological transition, political turmoil, rising protectionism and the emergence of a new class of fast-growing Chinese carmakers. The many woes raise questions about the future of companies that are a critical source of jobs in many Western and Asian countries.
Many of these problems have been apparent for years but became less pressing during the pandemic, lulling some automakers into complacency. When shortages of semiconductors and other components slowed production and limited inventory, carmakers found it easy to raise prices.
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A few years ago, automakers were celebrating record profits as the pandemic created shortages of new cars, allowing them to raise prices. Now the hangover is setting in.
Nissan, the Japanese automaker, is laying off 9,000 employees. Volkswagen is considering closing factories in Germany for the first time. The chief executive of the U.S. and European automaker Stellantis, which owns Jeep, Peugeot, Fiat and other brands, quit after sales tumbled. Even luxury brands like BMW and Mercedes-Benz are struggling.
Each carmaker has its own problems, but there are some common threads. They include a tricky and expensive technological transition, political turmoil, rising protectionism and the emergence of a new class of fast-growing Chinese carmakers. The many woes raise questions about the future of companies that are a critical source of jobs in many Western and Asian countries.
Many of these problems have been apparent for years but became less pressing during the pandemic, lulling some automakers into complacency. When shortages of semiconductors and other components slowed production and limited inventory, carmakers found it easy to raise prices.
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The VW decisions and negotiations with workers and their unions have been made.
The Chinese makers of OEM badges for Mercedes Benz have job losses coming up. Mercedes Star Maker’s Demise Shows How Auto Pain Hits Suppliers
The Chinese makers of OEM badges for Mercedes Benz have job losses coming up. Mercedes Star Maker’s Demise Shows How Auto Pain Hits Suppliers
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