[VER1]

7,500 is a good discount for a quality vehicle. Compare it to the other new stuff that's out there right now and you'll see that's a good buy. But if you want to go further, you'll probably have to pit two dealers against each other which isn't all that fun.

For a Quad that's been sitting I'd be looking for like $20K off, though.

 

[sportgo]

@VER1 Just curious how you get to your number of $20K off....

MSRP on a 2024 Quad is $87,370 and the dealer invoice is $82,128. (USA numbers)

That gives the dealer a gross margin of $5,242 plus any other add-ons (options, prep, fees, financing, etc)......plus any factory incentives, of course. Is your thinking that Alfa would throw $15K+ incentives to dealers per Quad? Quads are limited to begin with, so not sure that this would make any sense.

Plus, if that Quad has been siting on the lot for some time, the dealer has also incurred floorpan financing interest over all that time, eating away at that gross margin.

Unless a dealer is about to shut it down, I'm not sure how they would justify taking that big of a hit on one of their vehicles.

 

[maxxfish]

I'm looking at new 2024 QVs and finding advertised discounts of over $12K. Criswell is offering $10K off any non-QV Stelvio or Giulia. That's without even trying to negotiate, just searching on Cars.com. I'd guess that AR has offered big incentives to dealers, so invoice prices are out the window.

 

[sportgo]

@maxxfish Those are big discounts, but there is always logic behind these numbers. I suspect that there isn't much in the way negotiation wiggle room when they are offering $10-12K off, as those offers would have both dealer and factory dropping their margins to move the product.

 

[SimonSoxx]

Maybe you need to use the dealer credit at a degree or two extra? In Europe inventory is avoided but Chrysler Jeep has had problems pushing cars at the dealers. My Stelvio was a factory order and I had to wait.

 

[SonofaBuick]

For a cash deal 6 months ago in June, some dealers I shopped had a $1,750 factory incentive. I figured this incentive would go up in July so I waited. Instead, the incentive disappeared. During the incentive period there were dealers offering up to $7k off (including the incentive) but in July I was looking at $5,000 discounts. This is on mid-range Ti models running $55-$60,000.

Despite the constant news articles about Alfas sitting on dealers lots that couldn't be given away the reality is that the Stelvio this summer had the 5th lowest number of days of inventory of all manufacturers' models, tied with the Honda Civic at 33 days. I found that to match my experience shopping, with very little selection.

So if you really want a crazy deal on an Alfa you should consider a Tonale or a Giulia. The discounts are much better. I saw a Giulia this summer in the low 30s, last years model ('23).

 

[tibimakai]

Try negotiating in the last days of this year. They probably have even more incentive to move cars to meet their quota, of the end of month and year.

 

[VER1]

For a cash deal 6 months ago in June, some dealers I shopped had a $1,750 factory incentive. I figured this incentive would go up in July so I waited. Instead, the incentive disappeared. During the incentive period there were dealers offering up to $7k off (including the incentive) but in July I was looking at $5,000 discounts. This is on mid-range Ti models running $55-$60,000.

Despite the constant news articles about Alfas sitting on dealers lots that couldn't be given away the reality is that the Stelvio this summer had the 5th lowest number of days of inventory of all manufacturers' models, tied with the Honda Civic at 33 days. I found that to match my experience shopping, with very little selection.

So if you really want a crazy deal on an Alfa you should consider a Tonale or a Giulia. The discounts are much better. I saw a Giulia this summer in the low 30s, last years model ('23).

There was a stop sale this summer. All the data was jacked when people were putting out those articles. Stelvio is not a fast seller.

 

[C.Q4]

I don’t enjoy bargaining for car purchases, and I was a procurement professional for 20 years. However, that’s the model the industry has adopted, and the dealers are quite happy to screw you if they have the chance.

When I purchased my current Giulia, with a trade of an earlier model year Giulia, the dealers first ”offer” was >$10k over the final agreed price. Should I have accepted it to protect their margins?

I don’t think they are going to sell the cars at a loss, so I’m not really worried about driving them out of business.

The fact that dealers have $10k to play with shows you they just need to lower MSRP. Most of my Subarus have been bought $500 under invoice...the difference between MSRP and invoice was about $2k.

 

[sportgo]

@C.Q4 I don't see where the dealers have $10k to play with - unless there Alfa corporate is adding factory incentives to the table.

The difference between MSRP and dealer invoice on a Stelvio Sprint AWD is $2,396......and if you go up to a Quad, it's $5,242.

The only other way to get a further discount is if the dealer registers the car and starts writing it down monthly. There are 3 examples of heavily discounted "used" Quads that come up on AutoTempest

• one with 46 miles for $79,898 plus plus.....
• one with 98 miles for $78,999 plus plus....
• one with 154 miles for $81,880 plus plus....

 

[VER1]

What? Deals are our there to be had.

Autotrader - page unavailable

 

[SonofaBuick]

There was a stop sale this summer. All the data was jacked when people were putting out those articles. Stelvio is not a fast seller.

I am well aware of the stop sale. And I agree that the Stelvio is not a fast seller. The auto industry statistic "days of supply" doesn't mean that the Stelvios fly off the lots like Honda Civics. It's that both had 34 "days of supply" when Motor Trend wrote the article. Unpopular cars like the Stelvio can still have low supply even relative to their meager sales, just as cars that sell tens of thousands a month can have inadequate supply. Giulias did not make the list, which Is also consistent with my shopping experience.

 

[SimonSoxx]

A year or two ago Autotrader announced the Stelvio was the used car that spent the lowest amount of time to sell, in the U.K.

 

[mc3456]

20% off.

That’s what I’m hearing too. Just for historical reference, I had paid $67k for my $88k MSRP Stelvio QV back in 2018, so ~20% may in be possible once again given the even lower level of monthly sales volume of today. With that said, my 3 local Alfa dealers seem to have much lower inventory levels when you strip away the Tonale POS in inventory.

 

[C.Q4]

@C.Q4 I don't see where the dealers have $10k to play with - unless there Alfa corporate is adding factory incentives to the table.

The difference between MSRP and dealer invoice on a Stelvio Sprint AWD is $2,396......and if you go up to a Quad, it's $5,242.

The only other way to get a further discount is if the dealer registers the car and starts writing it down monthly. There are 3 examples of heavily discounted "used" Quads that come up on AutoTempest

• one with 46 miles for $79,898 plus plus.....
• one with 98 miles for $78,999 plus plus....
• one with 154 miles for $81,880 plus plus....

He said he negotiated $10k lower. That means there was $10k to take off the price, no matter what gimmick was used. Lower MSRP and get rid of the games. If there are rebates, discounts, incentives, cash back, whatever, just lower the price to the market’s expectations.

 

[SimonSoxx]

I think that certainly applies to the Tonale but incentives should be less obvious than highly visible discounts to maintain residuals etc. In Europe the Germans use lease allowances and favourable trade in values but the Taycan has blown this trick as the dealers don’t want them back.

 

[Johnn Danger]

I’ve been shopping for a new Veloce over the last two months or so, and the best discounts that I have been able to negotiate come out to be around 6K to 7k off msrp. Meanwhile, the trade-in value on Stelvios has plummeted over the last 6 to 8 months, leaving owners like me in a negative equity situation. Plus, interest rates and the money factor associated with leases are lousy, to say the least. Yet, the same Veloces, and Maserati SUVs for that matter, continue to sit around on dealers’ lots. I hope for Stellantis’ sake the company has a plan, because right about now it looks like it has nine toes in the grave.

 

[sportgo]

Let's not all forget that dealers are independent businesses that Alfa Romeo (aka Stellantis) sells to. That's why the factory incentives are really the only way to get big discounts - otherwise the dealer is going out of business.

An inventory search on alfaromeousa.com shows 983 new 2024 Stelvios sitting in dealer inventory nationwide. There are 783 Giulia's, and 1122 Tonales.
There are currently between 110-135 Alfa Romeo dealers in the USA.

Obviously an average is not necessarily going to reflect the real picture, but if you take an average, that would be approx 9 Stelvios per dealer. Assuming that 8 of those are 2.0l versions and 1 is Quad, that would equate to somewhere around $475K invested in Stelvio inventory.......plus probably similar amount in Giulia's and Tonales. Ballpark, let's say $1.5M in inventory among all 3 models.

If you were that dealer and that was your money, would you be willing to take a $150k-300k hit out of your pocket to sell those cars? The best case scenario is to come out even - but that can't happen if you are selling them below your inventory cost.
You might as well be closing shop at that point and just cutting losses.

 

[Johnn Danger]

Let's not all forget that dealers are independent businesses that Alfa Romeo (aka Stellantis) sells to. That's why the factory incentives are really the only way to get big discounts - otherwise the dealer is going out of business.

An inventory search on alfaromeousa.com shows 983 new 2024 Stelvios sitting in dealer inventory nationwide. There are 783 Giulia's, and 1122 Tonales.
There are currently between 110-135 Alfa Romeo dealers in the USA.

Obviously an average is not necessarily going to reflect the real picture, but if you take an average, that would be approx 9 Stelvios per dealer. Assuming that 8 of those are 2.0l versions and 1 is Quad, that would equate to somewhere around $475K invested in Stelvio inventory.......plus probably similar amount in Giulia's and Tonales. Ballpark, let's say $1.5M in inventory among all 3 models.

If you were that dealer and that was your money, would you be willing to take a $150k-300k hit out of your pocket to sell those cars? The best case scenario is to come out even - but that can't happen if you are selling them below your inventory cost.
You might as well be closing shop at that point and just cutting losses.

 

[Johnn Danger]

Good unit analysis, but I suspect that there might be even more vehicles in inventory as dealers will often represent some as being sold (aka “punched”) in order to get what hold back or incentives there might be from the factory.