On websites of dealers in my area, I'm seeing everything from new 2024's with the MSRP noted (the dealer closest to me, not sure what discount they will actually provide) to a dealer 40 miles away noting $7,500 off all 2024's ($6,000 "dealer discount + "$1,500 factory incentive"). Curious what other folks are seeing their local dealers offer new 2024's for and how much of a discount is being achieved at purchase?
What kind of discounts are you seeing / getting on new 2024 Stelvios?
User2588
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Dealers don't buy cars at MSRP. They pay a wholesale rate, and receive kick-backs from Stellantis. That is in addition to the rebates and incentives offered by the company. Dealers need to move metal. Everyday a car sits, they are paying interest on the car, or forgoing the use of cash. Don't feel bad for them, they make money on every sale. Price the cars better and we wouldn't need $6k discounts.
Price the cars “better” and, if they’re an existing model that discount simply reduces the trade-in value for the buyer‘s existing car. It’s just a spiral that comes from making your MSRP lower and lower. That’s why updates in the product cycle can avoid “non price competition”. The seemingly traditional Chrysler Jeep over stock practice has ruined a potentially good reintroduction of Alfa.
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If you take a step back and look at things, pricing on the Stelvio is quite reasonable when compared to the competition. For the price, the Stelvio offers a lot in terms of performance, style and panache. I think it’s fair to say, that most of us who purchased our vehicles pre-covid got tremendous deals. The reality is, those days are gone for now, and it’s disappointing for buyers like me who are looking to trade their current Stelvio for a new one and the deals simply aren’t there.
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This morning, bought a new '24 Stelvio Veloce (Rosso Etna) @ Benson Alfa Romeo in Greer, SC - trading in my '22 Stelvio Veloce.
MSRP is $59,120, and paid $47,236 + $1,500 rebate = $45,736 or 22.6% off sticker.
There are a bunch of published and non-published rebates that may/may not be applicable. Tyler Young was my sales guy -- tyleryoung@bensonfiat.com.
They're dealing.
MSRP is $59,120, and paid $47,236 + $1,500 rebate = $45,736 or 22.6% off sticker.
There are a bunch of published and non-published rebates that may/may not be applicable. Tyler Young was my sales guy -- tyleryoung@bensonfiat.com.
They're dealing.
Rosso Etna is a good choice. 22.6% off is incredible. Are BMW etc similar but less publicised?
£36000 gets you a Junior.
www.wilsons.co.uk
£36000 gets you a Junior.
Alfa Romeo Dealer | Epsom, Surrey | Wilsons Motor Group - (Epsom) Alfa Romeo
Visit Wilsons Motor Group - (Epsom) Alfa Romeo in Epsom, Surrey, established dealership and servicing specialist. Explore the website and browse through our full range of offers.
www.wilsons.co.uk
That's what dealer invoice means. Of course manufacturers will kick in incentives when necessary, but that's the only way any dealer can make money if they are selling below invoice.
The problem with Alfa is not pricing but rather marketing. The general public doesn't even know that the brand exists, and those that do have a negative option due to the poor reliability history from 20+ years ago.
If Alfa dealers were making money, they would not be disappearing at the rate they have.
While I like a great bargain as much as anyone else, squeezing the blood out of Alfa dealers when they are down is not doing any of us Alfa owners any favours. All it does is accelerate the depreciation on our own Alfa's, squeeze more dealers out of the market, and perhaps push Alfa out of the US market completely.
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They are squeezed because they can be. Because we know the MSRP is inflated. Stop inflating, lower all prices by $10k and then advertise. Yes, invisibility is a problem.
The main problem is that people who are aware, are afraid. That’s the low hanging fruit. Fix the reputation.
I couldn't disagree more - the MSRP is right inline with its competition. Dropping prices is a race to the bottom and dropping prices by $10k is a sure way to implode the brand. Nobody wins.
Alfa is a premium brand and the Stelvio competes directly with Audi Q5, BMW X3, and Mercedes GLC. It does not compete with Honda, Mazda, Hyundai, etc......
2025 Alfa Romeo Stelvio $48,995
2025 Audi Q5 Starting at $45,400
2025 BMW X3 30 xDrive Starting at $49,950
2025 Mercerdes GLC 300 4Matic Starting at $51,250
What Alfa Romeo should do, as has been repeated in this forum many many times is put out a warranty program that takes the worry away from prospective owners. We know that the cars are reliable - the company needs to show that they also have faith in the product and stand behind it.
In Europe Alfa did a package called 5-3-5 which comprised extended warranty, servicing pack and five-year roadside assistance package. They kept the MRSP intact while giving confidence inspiring value.
Profit at 40% is bull. I worked in the biz and gross on a new vehicle is pathetic. Once you are down to dead cost (dealer invoice) the only real profit for the dealer is the PMA (past model allowance) paid to the dealer by the manufacture once the next year model is released. PMA is typically in the 3% range but varies by Manufacture. Dealers make all their money on USED (huge margins) and service. Extended warranties and financing are also other significant sources.
I’m talking European fleet sales to lease businesses when there are also retail buyers with much lower discounts. It’s not bull as it averages out especially when it helps economies of scale and keeps plants running instead of paying the workers to stay at home. Theres also model series mix Porsche marginal production cost for a 911 Turbo is minimal over a standard 911 but they can charge 100k extra for it.
Whoever was saying 40% profit was blowing smoke. BMW's EBIT margin for the automotive segment in 2023 was 9.8%. In 2021, BMW's operating profit margin was 10.3%, which was a significant improvement from 2020 and 2019.
Here's the most detailed analysis I could find - these are for 2023, and in Australian dollars. (Ferrari's profit per vehicle puts every other brand in the shade)
Here’s a breakdown of each manufacturer’s operating profits per unit sold:
| Manufacturer | Units sold (global) | Profits per unit (approx. AUD) |
|---|---|---|
| Ferrari | 13,663 | $192,221 |
| Porsche | 320,221 | $37,078 |
| Jaguar Land Rover (JLR) | 420,584 | $13,871 |
| BMW (incl. Mini) | 2,253,835 | $11,793 |
| Mercedes-Benz | 2,043,800 | $11,395 |
| Tesla | 1,808,581 | $7249 |
| Stellantis | 6,175,000 | $5906 |
| Subaru | 912,452 | $4661 |
| Isuzu | 770,000 | $4605 |
| Toyota (incl. Lexus, Daihatsu, Hino) | 11,230,000 | $4530 |
| Kia | 3,085,771 | $4283 |
| Volvo | 708,716 | $4117 |
| Hyundai | 4,216,680 | $4083 |
| Volkswagen Group (incl. Porsche, Audi, Skoda) | 9,240,000 | $3981 |
| Honda | 3,700,000 | $2892 |
| General Motors | 6,200,000 | $2765 |
| BYD | 3,024,417 | $2618 |
| Mitsubishi | 626,500 | $2608 |
| Mazda | 1,244,613 | $1954 |
| Ford | 4,400,000 | $1823 |
| Renault | 1,548,748 | $1812 |
| Nissan | 3,374,271 | $1773 |
| Suzuki | 213,320 | $1463 |
| GWM | 1,230,000 | $462 |
| Aston Martin | 6620 | -$31,554 |
Nobody is making a profit with a 40% discount of retail, whole sale, dead cost, invoice? pick ur starting point.
The discussion is all hyperbole anyway - you only find out what kind of deal you can get when you put your money on the table. If someone thinks they can get $20k off on a Stelvio, then there's nothing preventing them from putting an offer on the table. The worst thing that can happen is the dealer says no......and they can present another offer until both sides agree on a price.
I didn’t say they would offer a 40% discount. Porsche could easily give 40% off a 911 Turbo if they wanted to. It would, of course, do irreparable harm to the brand. As would these big discounts US buyers seem to want off Stelvio prices!
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But does BMW or Mercedes take $6-10k off on almost every sale? I would think no. Alfa does. Lower the prices.
Discounting the new also kills the used market. Just look at What Tesla did a couple of years ago and destroyed their used values.
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